The Rise of NoMad and Its Effect on Tin Pan Alley
The preservation of Tin Pan Alley, 28th Street between Broadway and 6th Avenue, was aided for many years by the absence of development in that area of New York City. For decades, the ground floor businesses on that block were part of the informal area referred to as the Wholesale Flower District, which then slowly morphed into the mix of storefront flower sellers and wholesale import-exporters which exist today. The upper floors are small businesses, tech firms, and loft living spaces, and if you look up you can see glimpses of the buildings as they used to be in the era when Tin Pan Alley reigned supreme. There are many established artists and photographers in the area as well, taking advantage of the loft and commercial spaces in buildings here. Around 2009, the area was discovered and started to be known as "NoMad" (North of Madison Square Park).
Tin Pan Alley Has Been Sold to a Developer
With the recent rise in popularity and development of the area, this has all changed. The demand for hotel development sites skyrocketed after the success of the first hotel project, the Ace Hotel at 29th Street and Broadway, and demolition of small buildings in the area to combine into large parcels for development has increased drastically year by year. As a consequence, all of the remaining buildings that constitute Tin Pan Alley– 45, 47, 49, 51, 53, and 55 West 28th Street, have been sold as a parcel to a real estate developer. Because of the large size of the parcel and the buyer’s experience in New York City real estate development, it is likely that all of Tin Pan Alley will be demolished to make room for high-rise development in the near future.
If this happens, Tin Pan Alley will cease to exist.
Latest Developments on the Threat to Tin Pan Alley
"More Tin Pan Alley Woes," Lost City
"Despite lifetime ban, Yair Levy wants back in the game," The Real Deal
"Scandal-Plagued Yair Levy Might Be New Tin Pan Alley Owner" Curbed New York
"Yair Levy seeks a second chance in real estate" Crain's New York Business
January 12, 2014